There is no doubt that gamification is a trending topic today. this marketing strategy that brings many benefits to consumers is entering different industry and it looks like many sportsbook sites have acknowledged the fact that the concept of gamification can help them.

In case you didn’t know, gamification is a process that includes the use of game design and activities to non-game applications in order to make them more interesting and engaging. Generally speaking, sports’ betting is a quite exciting activity and this is the reason why there are millions of active bettors all over the world. However, with the addition of a game or some sort of rewarding system to be more precise, online sportsbook sites can attract more users. Games are everywhere around us – on our TVs, laptops, desktop computers, tablets, smartphones, social media etc. So, it is quite logical that sportsbook sites want to use the popularity of games in their own advantage.

So far, a huge number of popular sportsbook sites have added gamification to improve sportsbook engagement and activity. Of course, the way they implement this activity and the extent depends on every sportsbook website.

What is interesting is that one of the leaders in this field is a sportsbook site introduced not while ago called Betser. As a matter of fact, some experts say that Betser is leading this industry when it comes to gamification. The basic idea behind this sportsbook site was to implement gamification elements in every user activity.

What makes Betser special is the Balls and Brains concept. You know how people who are patient are called people with brains while those who accept challenges and risks are called people with balls, right? Well, the same goes for bettors that use Betser and their Balls and Brains rewarding scheme. Namely, those who want to play safe and place bets on bets with low odds can win Brains if they win their bets and those who are not afraid to take risks and place bets on events with high odds can win balls if they are successful. Besides the fact that you are getting both money and rewards, you can also use these rewards to win even more cash. Brains and balls are used for free spins on Betser’s slot machines and for free sports bets. In addition, they can help users win a jackpot.

Betser has gone one step further by introducing an option which allows users to place bets and enjoy the benefits of Balls vs Brains concept from their mobile devices. Betser users can play these games and place bets regardless of the OS on their device because Betser is available on the three most popular systems – Android, iOS and Windows. So, users can enjoy this activity regardless of their location as long as they have access to the Internet. In addition, this means that they can remain active on the website at any time of the day and night.

As a leader in this industry, Betser is expected to introduce few other innovations in the future.